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Does Changing Website Design Affect SEO?

Does Changing Website Design Affect SEO?

As a web designer with over 20 years of experience, I have been asked many times whether changing website design affects SEO. The answer is yes, it can, but it doesn’t have to.

When you redesign a website, you are changing the structure, layout, and sometimes even the content of the site. All these changes can affect your SEO rankings, but if you do it right, you can actually improve your SEO.

Let’s take a closer look at how changing website design can affect SEO and what you can do to avoid any negative impacts.

How Changing Website Design Can Affect SEO

1. Changes in URLs

When you redesign a website, you may change the URLs of some pages. This can affect your SEO rankings as search engines will have to re-crawl and re-index your site.

To avoid this, make sure to set up 301 redirects from the old URLs to the new ones. This will tell search engines that the page has moved permanently and will transfer any link juice from the old URL to the new one.

2. Changes in Site Structure

Redesigning your website may also change the structure of your site. This can affect your SEO rankings if search engines can’t find or crawl your pages.

To avoid this, make sure to create a clear and simple site structure. Use descriptive categories and subcategories and make sure your pages are linked to from your homepage and other pages on your site.

3. Changes in Content

Redesigning your website may also involve changes in your content. This can affect your SEO rankings if you remove or change content that was ranking well.

To avoid this, make sure to keep your content relevant and up-to-date. Keep the same keywords and topics but update the content to make it more engaging and informative.

4. Changes in Design

Finally, redesigning your website may involve changes in the design of your site. This can affect your SEO rankings if your site becomes slower or less user-friendly.

To avoid this, make sure to optimize your site for speed and usability. Use fast-loading images and optimize your code for faster loading times. Make sure your site is easy to navigate and use on all devices.

Conclusion

In conclusion, changing website design can affect SEO, but if you plan and execute your redesign carefully, you can actually improve your SEO rankings.

Make sure to set up 301 redirects, create a clear site structure, keep your content relevant and up-to-date, and optimize your site for speed and usability.

Remember, SEO is not just about keywords and links. It’s about providing a great user experience and making your site easy to find and use for your target audience.

Sources:

https://www.semrush.com/blog/website-redesign-seo-checklist/

https://www.searchenginejournal.com/website-redesign-seo/203928/